COOKIES & PRIVACY POLICY
We are the Pankhurst Centre and are part of the Pankhurst Trust (incorporating Manchester Women’s Aid), and this Privacy and Cookies Policy gives detailed information about when and why we collect personal information from you, how we keep it secure and how we use it.
HOW WE COLLECT YOUR PERSONAL INFORMATION
We collect information when you interact with us including when you visit our websites, sign up for our emails, become a ‘Friend’ of the Pankhurst Centre, make a donation online, buy merchandise in our museum shop, book a visit online or drop-in to visit on our open days.
We collect your personal information in a few ways:
When you book tickets either online or drop-in in person at our museum
When you visit our websites, including if you sign up to one of our email updates, complete forms, or apply for a job with us. If you have cookies enabled on your web browser, in such circumstances, we may use cookies to collect information about your visit as you move through our website.
When you make a donation online
When you respond to one of our surveys
When you interact with us on social media (for example by ‘liking’ our pages on Facebook) depending on your privacy settings on such platforms
When you complete online forms, such as for general contact; educational bookings or group visits. These details are emailed to relevant staff within The Pankhurst Centre to provide appropriate services
If you otherwise contact us by telephone, email or post
WHAT PERSONAL INFORMATION WE COLLECT
We collect information that is necessary to perform the services you have requested, to keep you informed with what’s on at the Pankhurst Centre, and that is otherwise necessary for us to operate our museum, as well as to improve the experience of our visitors.
We may collect and process the following information from you:
Information obtained directly from you (for example, in person, over the phone, by post, or when you interact with us online). We may collect:
Name
Prefix
Email address
Postal address
Contact telephone number
Where relevant we may also collect:
Payment Card details (although please be aware we will not hold such information for any longer than necessary to process your transaction)
Email preferences
Where you have left us a legacy, any information you have provided us with to administer this, such as details of your next of kin, executor, or solicitor
Information provided in correspondence when you contact us
Information that you provide when you complete surveys that we use for research purposes
Direct debit details for ongoing payment arrangements
When you visit any of our websites we may use cookies and other similar technologies (including Google Analytics) to collect information from you.
WHY WE COLLECT YOUR PERSONAL INFORMATION AND HOW WE USE IT
We use the information we hold about you for several purposes including to provide information you have asked for, to provide a service (or goods) you have requested from us, to request additional information from you, to develop and improve our services and to raise money for and otherwise operate our museum. Below we describe how and why we use this information and how long we retain it.
We may use your information in the following ways:
To fulfil our obligations under a contract with you and to otherwise carry out our business
This includes:
fulfilling purchases you have made of our goods and services (including our exhibitions and other commercial experiences)
processing your payments (although please be aware we will not hold your payment details for any longer than necessary to process your transaction)
administering your donation to us, including processing Gift Aid and corresponding with you about your donation
contacting you with any important information in relation to your purchase of goods or services including confirmation of your orders, reminders, details of any changes, delays or other information relevant to your booking, thank you letters for donations
contacting you in relation to the renewal of any annual agreement you have with us
for the internal administration of any of your purchases from us
contact you to respond to your queries (for example, if you email us with a question)
improving our websites and online services
fulfilling reporting obligations to our funders
When we have your consent
If we have asked your permission to do so in advance we shall use your information to:
send you emails about events, fundraising and activities at our museum
email you in relation to specific events or updates about our museum
contact you to ask you to respond to surveys.
continue to contact you in relation to opportunities to support our museums financially
When we have a legal obligation to do so
In appropriate circumstances we shall use your information to fulfil our legal obligations which may include:
the use of CCTV recording equipment on our premises for monitoring and security purposes
to keep our databases up to date
for our financial records, including for Gift Aid purposes
such other obligations as are imposed on us from time to time
deleting or updating the information we hold about you if we learn such information is inaccurate.
Health and Safety implications if appropriate, for example reporting first aid incidents
compliance with NHS Test and Trace as part of the UK’s COVID-19 response in the interest of keeping our visitors and colleagues safe when visiting our sites
When it is in our legitimate interest to do so
We shall use your information where it is in our legitimate interest to do so, to:
learn about your interests and preferences so that we can provide you information which is relevant and interesting to you as well as targeting our marketing so that they’re more relevant to you.
classify our visitors and audience into groups or segments by attitudes and behaviours, using the information you provide us with (through your interactions with us and our museums including when you respond to our surveys). These segments help us to:
understand our audience better and ensure we’re sending relevant information to each group; and
enable us to tailor and target our cultural programme and services to help us manage and improve them.
measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective
identify and contact individuals who are in a position to support our museums financially (as further described below).
retain your personal information on our secure customer relationship management system for the above purposes.
How long we retain your personal information for
We keep your personal information as long as necessary for the legal purposes set out above.
HOW WE SHARE YOUR PERSONAL INFORMATION WITH THIRD PARTIES
The Pankhurst Centre will not share, sell or otherwise make available your personal information to third parties without your express prior permission.
We shall share your data with third parties who are performing services on our behalf (for example, where we use third party ticketing organisations), in order to comply with our legal obligations, or in order to enforce our rights, property or the safety of the Pankhurst Centre, our visitors or others.
We may share your personal information with the following organisations:
NHS Test and Trace as part of the UK’s ongoing COVID-19 response (together with any personal information of your booking party that you share with us)
service providers working on our behalf. For example, this may include payment processing, database services, website hosting services, providers or online and/or cloud services, printing and mailing organisations, marketing agencies and email delivery services
third party data services and analytics platforms who assist us with segmenting and understanding our audiences (as described above in section 3 above)
If we have your permission, or it is otherwise made expressly clear in advance, we may share your personal information with:
named third parties, if you ticked an opt in to allow us to provide your details to such third parties when you purchased goods and services from us
other organisations such as competition organisers, sponsors and exhibition collaborators where it is made clear that such organisations shall be provided with and permitted to use your personal information, subject to such third parties’ terms (and privacy policy). We recommend that you check the data protection notices provided by such third parties and contact their Data Protection Officer (or equivalent) if you have any queries
partner venues where you have bought tickets hosted at such venues
HMRC where we have your permission to claim Gift Aid on a donation you have made
If we are required to do so by law (for example under money laundering or charity law legislation, or under a court order) we may share your personal information with the police, other law enforcement or regulatory bodies or a government authority investigating unlawful activities.
YOUR DATA PROTECTION RIGHTS
You have certain rights under data protection laws in relation to the personal information we hold and are using about you. To exercise your rights, please use the contact details provided under the ‘Contact Us about your personal information’ section below.
Your rights include asking for a copy of the information we hold about you, having any inaccurate information we hold about you corrected, or to request that we stop using your personal information in a particular way (for example, you may request that we stop emailing you).
You have the following rights under data protection laws in relation to your personal data, these rights include:
To be informed about how we use your personal data (the purpose of this policy);
To have accurate information held about you, and to have your details updated when they are inaccurate. If you have an online account you may amend your personal details and email contact preferences at any time. If you prefer, you can contact us by email, telephone, by mail, or in person to update your details with us;
To ask us to delete your data (often called the “right to be forgotten”). We might not always be able to delete it, under the law there are some circumstances in which we will need to, or are entitled to, hold on to it;
To get a copy of your personal data. A subset of your data (limited to data that you have provided to us) is available in a machine-readable format if required;
To object to how we use your data, and request that we stop using it for certain purposes. There may be circumstances where you ask us to restrict such uses of your information, but we are entitled to refuse that request. However, we shall always stop using your data for email marketing purposes at your request. Each marketing email we send to you will include details on how to change your communications preferences or unsubscribe from future communications.
To withdraw your consent, where we are using your personal information with your consent.
To ask us to transfer your data to another organisation, where your data is held in a machine-readable, commonly used way, and can be safely transferred.
If we make a decision about you using automated means, you have right to request that the decision be reviewed by a human; and
The right to make a complaint to the Information Commissioner (www.ico.org.uk) if you think that any of your rights have been infringed by us.
To exercise your rights, please use our contact details below.
We may request additional information so that we can verify your identity (and to ensure your personal information is not disclosed to any person who has no right to receive it). This may include:
A colour copy of your driving licence, birth certificate or utility bill
If your request relates to a specific transaction with the Pankhurst Centre, evidence of that transaction (i.e. a receipt or confirmation)
We may contact you to ask you for further information in relation to your request to help us enact your rights in accordance with the law.
CHANGES TO THIS POLICY
We keep this Privacy and Cookies Policy under review and will make changes from time to time. We may let you know about such changes by email, text, or another suitable method of communication. The latest version of this policy will always appear on this page.
CONTACT US ABOUT YOUR PERSONAL INFORMATION
If you would like more information or would like to raise any queries, exercise your rights or make a complaint relation to our use of your personal information, you may contact us using the following details:
The Heritage Manager
The Pankhurst Trust (incorporating Manchester Women’s Aid)
60-62 Nelson Street
Manchester
M13 9WP
Email: hello@pankhursttrust.org
COOKIES AND SIMILAR TECHNOLOGIES
This section describes how we use cookies and similar technologies when you visit our websites.
You can browse the Pankhurst Centre’s website without telling us who you are or revealing any personal information about yourself. If you have enabled cookies on your web browser, the website will collect information about your visit as you move through it.
What are cookies and how do we use them?
Cookies are pieces of data that a website can transfer to a user’s web browser. The cookies may remain on your computer after you leave the website, but you can manually delete them using most browsers. Most web browsers are pre-set to accept cookies. Some cookies store data just for the time you are on the website. These are called session cookies and are not stored on your computer after you have left the website.
A pixel tag (also known as a web beacon or clear GIF) is an invisible 1×1 pixel that is placed on web pages. When you access these web pages, pixel tags generate a generic notice of the visit and allow us to set or read our cookies. We use pixel tags in combination with cookies to track activity on our websites, particularly to track visits, times and dates of visits, pages viewed, country and city locations, devices used, purchases, sources visited before coming to our websites, demographics and email sign ups. We use these for reporting and for marketing purposes to retarget advertising and for lookalike modelling. This information is used to make our websites and advertising more relevant to your interests.
We use the following cookies and similar technologies:
GOOGLE ANALYTICS
We use Google Analytics to collect information about how our visitors use and navigate our websites. This information is anonymous and cannot be used to identify you personally. Please read the Google Analytics Privacy Policy to find out more.
You can go to Google preferences to see what Google thinks is your age, gender and interests. You can add, edit, or delete information on that page, or you can opt-out of Google collecting and analysing your behaviour altogether. Google Analytics collects information anonymously, however you can opt-out of being tracked by Google Analytics across all websites you use by installing the Google Analytics Opt-out Browser Add-on.
EMBEDDED CONTENT FROM THIRD PARTY WEBSITES
During your visits to the Website you may be delivered cookies by third-party websites. When you visit a page with content embedded from, for example, Eventbrite, Facebook, SoundCloud, Vimeo, Twitter, YouTube, Google Maps or Flickr, you may be presented with cookies from these websites. The Pankhurst Centre does not control the dissemination of these cookies. You should check the third-party websites for more information.
SQUARESPACE FUNCTIONAL COOKIES
Squarespace uses some necessary cookies to allow visitors to navigate and use key features on our site. These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.
SQUARESPACE ANALYTICS & PERFORMANCE COOKIES
We use Squarespace Analytics to collect information about how our visitors use and navigate our websites. This information is anonymous and cannot be used to identify you personally.
Our website collects personal data to power our site analytics, including:
• Information about your browser, network, and device
• Web pages you visited prior to coming to this Website
• Your IP Address
This information may also include details about your use of this website, including:
• Clicks
• Internal links
• Pages visited
• Scrolling
• Searches
• Timestamps
These analytics and performance cookies are used on this website, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.